Types of Research

This is a quick look over at the types of research are available.

—Types of Research

  Primary research

◦This collects data that does not already exist.

◦Survey, questionnaire, interview, observation. Secondary research

◦This looks at existing data.

◦It may be a summary, collation or synthesis of information.

Qualitative research

◦Looks at what humans behaviour and the reasons behind it.

◦What people do and why.

  Quantitative

◦Quantitative research systematic empirical investigation quantitative properties.

◦How many people do these things and how often.